Dubai Summer Surprises (DSS), the region’s largest summer festival, officially started, bringing 65 days of surprises and encompassing 100 events.
DSS, will last for 65 days from June 19 to August 22. This year’s DSS is expected to be bigger and better.
The festival saw 2.1 million visitors last year and it is estimated that the number will increase by 8-10 per cent this year. In 2007, retail expenditure reached Dh825 million.