AIADMK supermeo jayalalitha promoted Jaya TV is launching two more channels called Jaya Plus and Jaya Max.
- Jaya Plus, a 24 hour news and current affairs channel
- Jaya Max , an entertainment channel.
Earlier Jaya TV, for instance, alleged it faced a lot of political hurdles prior to getting the go-ahead for Jaya Plus. The news channel, according to a senior Jaya executive, was scheduled to be launched 3 1/2 years ago.