Tata Sky, a joint venture between the Tata Group and Star announced Tata Sky+, a service that uses the personal video recorder (PVR) technology.
PVR allows subscribers to watch a particular television show while recording another. Viewers can also pause and rewind live television programmes.
Personal video recorder (PVR) A digital video recorder (DVR) is a device that records video in a digital format to a disk drive or other memory medium within a device.
PVR set-top boxes will use MPEG 4 compression technology, which are priced at Rs 8,999 ( existing Tata Sky subscribers will get PVR at discounted rates)
About the launch of TATA Sky+, Aamir Khan who is representing Tata Sky said,
TATA Sky has revolutionised TV entertainment in India and I am happy to be a part of something that is the frontier of change. With the launch of TATA Sky+, they have once again reiterated their commitment to deliver nothing short of the best. TATA Sky+ ensures that TV simply fits in to my life by allowing me the flexibility to record my favorite programmes and watch them at leisure. I truly believe that Isko laga dala, toh life aur bhi jingalala.