Madhavan will be the brand ambassador for Airtel in the south whereas for the rest of India it will be Shahrukh Khan.
Madhavan insists that Shahrukh Khan is a superstar in north India, south India as well as all over the world. No one can ever take over the position that Shahrukh holds in filmdom.
This endorsement is Madhavan?s biggest ever and he is very much excited about it. Maddy is signing up for the 2nd time with Airtel. In the endorsement world, he is still considered as a ?safe bet with deep penetration in south India due to his movies.?