Winners of the contest ‘Coca-Cola Meet Vijay’ met Coca-Cola brand ambassador- Ilayathalapathy Vijay in Chennai.
As part of the unique consumer initiative, Consumers just needed to buy a bottle of Coca-Cola and look under the crown / behind the label for the seven digit unique code. The consumers were required to SMS ‘VIJAY’ followed by the unique code to 58558. Alternatively, consumers could also call 18002333233 (from BSNL/MTNL landlines) and punch the unique number in the Interactive Voice Response System