Procter and Gamble in partnership with Child Rights and You (CRY) launched Shiksha 2008 at event held in Chennai.
Shiksha believes that the secret to a brighter India lies in the quality education of our children. Actress Ramya Krishnan and Anita Ratnam got together to show their support for the cause.
Every consumer who buys a P&G products in April, May and June 2008 will be contributing to educating underprivileged children in India.